Choosing the right PR agency for you from a number of PR agencies

Choosing a PR agency in HYDERABAD is no easy job. Many of our clients come to us with either no experience of working with a PR agency or have experienced a bad one.  For that reason it is essential that you enter into the process of selecting a PR agency with these questions in mind:

What does your business need your PR agency to achieve?

PR works best when you have a clear picture of the position your business is in and how you want it to develop. We believe the role of your PR agency should be firmly linked to you medium to long-term business objectives.

If you require short-term project support you should also be clear about your criteria for success.

Do you know what the media think of you?

Your PR agency should also help you understand where you are starting from. When we begin working with you we often recommend that we undertake an audit, which involves assessing how much key journalists or consumers know about your business or brand, what they think about you and whether their knowledge is correct or misinformed. It’s also our role as a PR agency to assess how much coverage you currently get, its type and quality.

If it’s relevant Aptitude PR can also carry out a competitor audit to assess how you’re doing in terms of PR exposure and media coverage.

We always recommend that clients consider taking these steps before the real PR work begins. It will give you and your PR agency a clear benchmark from which to work.

Which services will you need from a PR agency?

PR can mean many different things and few PR agencies in Hyderabad specialise in particular areas.

It may sound obvious, but make sure the PR agencies you are talking to are the right fit with your requirements and can offer you a team that will be able to work effectively with yours. It’s important to understand exactly how your PR agency will work with you as different PR agencies in India will use quite different systems.

Aptitude PR has a proven track record of delivering effective B2B PR campaigns and consumer PR or national brands, we’re also experts and offer a number of PR services including Reputation Management, Business Development, Digital Marketing, Related Magazines stories and a lot more. Get in touch with one of our executive or drop in at our office.

Work out what you really want your PR agency to deliver. Our approach as a PR agency is to offer flexible packages and additional services as required.

Will your PR agency have the right chemistry to work with your team?

The working relationship you have with your PR agency should be based on trust and honesty. Clearly it will be much easier to work with a PR agency team if you feel they understand you, your business and your business needs and crucially, you trust their judgment. Where possible letting your marketing team spends a bit of time with each of the PR agencies in Hyderabad you’re considering should make this decision much easier.